Strategy as Practice is a community of scholars interested in the practice
of strategy. As scholars we are interested in a broad spectrum of issues
concerned with the making and doing of strategy and strategic change in
organisations. We apply a variety of different theoretical approaches,
such as practice perspectives on organisations, sensemaking, discourse
analysis, and script theory. What we are agreed on is the importance of a
focus on the processes and practices constituting the everyday activities
of organizational life and relating to strategic outcomes, if we are to
move our field forward. We see the linkage through to strategic outcomes
as an important component of our research as we ultimately need to be able
to link the outcomes of (multiple) strategising activities, events and
behaviours within the firm to more macro organisational, institutional and,
possibly, even broader social contexts and outcomes. If we are to theorise
about the link between what occurs within organisations and more macro
levels of analysis we need to situate organisational activities within the
broader context of action. As such, we share with traditional strategy
research a concern for firm performance, but we also emphasise the
significance of potentially multiple strategizing outcomes and their
interactions through time. As a result, we are typically involved in
in-depth qualitative research that enables us to examine the inside of
strategising processes, and marry the concern for both content and process,
and for both intentional and emergent activities and outcomes. In addition,
we acknowledge the role of a broad range of strategists outside of the
senior management team in organisations, and the potential impact of others
within the field on strategising activities, such as consultants and
business school academics.
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